Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication

Authors

  • Delia Cristina Balaban

Keywords:

Myth, advertising, stereotypes, marketing, ethical dimension, Mădălina Moraru

Abstract

Review of the book Mădălina Moraru, Mit și publicitate (Myth and advertising) (Bucharest: Nemira, 2009).

Author Biography

Delia Cristina Balaban

Department of Communication and PR, Babes-Bolyai University Cluj-Napoca, Romania.

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Published

2026-08-31

Issue

Journal for the Study of Religions and Ideologies, vol. 9, no. 26, Summer 2010

Section

Reviews